Case study / 02
2026 · Iphe / Ipheclan
Personal brand site for a 4M+ TikTok creator.
A single-page identity site for one of Nigeria's most-followed lifestyle creators. Confident, slow-scrolling editorial layout. Press-ready bio. A booking flow that doesn't feel like a form.
- Role
- Design + Development
- Timeline
- 3 weeks
- Stack
- Next.js, Tailwind, GSAP, Vercel
- Live
- ipheclan.com
01 / Problem
Four million followers, and nowhere that was actually his.
Iphe's whole reach sat on platforms he doesn't own. TikTok, Instagram, whatever the algorithm favours this month. A link-in-bio is a list, not a brand. The site turns a large rented audience into an owned one: a single home that represents him, holds his work, and gives brands a clear, credible way to reach him.
02 / Approach
One page, slow-scrolled, that feels like him. Not a link-in-bio.
We built a single-page identity site with a deliberately cinematic scroll. Lenis for the feel, GSAP for the choreography, so it moves with the same polish as his content. Enough personality to read as a creator's space rather than a corporate page, held to a strict performance budget because his audience arrives on phones and leaves the moment a page stalls. Hand-built in Next.js on Vercel, tuned to stay fast on the mid-range Android most of them are actually holding.
03 / Outcome
Signed off on the spot. Balance paid before launch.
On the review call the reaction was immediate. Iphe walked the site once and paid the remaining balance before deployment and email were even wired up. The site now does the job his DMs used to: one link, press-ready and booking-ready, unmistakably his. Built end to end by Chudi, Greyform's founder.
- Creator following
- 4M+
- Concept to launch
- 3 wks
- Page, fully bespoke
- 1
Creator following
Concept to launch
Page, fully bespoke
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